Up close and personal – Bringing the Business Cloud to your Desktop

All good things come in threes. I had the pleasure of announcing an “amazing thing” at this year’s Fujitsu Forum for the third time in a row. We call that thing the Fujitsu Personal Cloud and it will be available soon. What’s so amazing about it? Well, the Fujitsu Personal Cloud completes our cloud lineup and it has been designed especially for you, the user.

Let’s start at the beginning. As we were designing our cloud solution, our first goal was to create a new way to deliver and purchase software. We were aware that IaaS was an evolution, but we knew that mobility, combined with SaaS, would be a revolution. Why was that? Customers were tired of expensive, inflexible license contracts and yearly maintenance fees. They needed an easy and predictive model that would accommodate them as their business changed. That’s why we wanted to build an open-cloud ecosystem with partners who provided real cloud software, minus licenses or other lock-ins. We said we wanted to come up with an App Store for business customers and we did. We said that we wanted to add our partner network to this ecosystem – and we did. And as the traditional internet is rapidly changing from desktop browser consumption to mobile browser consumption, customers want to access and interact with their apps and data wherever they are.

Our second goal was to provide an ecosystem that allows customers to address specific business challenges with a fully flexible subscription model, but devoid of licenses or maintenance fees. We wanted a business model without any upfront investment. Moreover, we wanted an ecosystem that even lets users integrate their existing legacy enterprise applications and gives them control over which users could access which apps via a full-featured control panel. We said that we would add complete vertical solutions and that is exactly what we are doing right now with some great new apps in our Fujitsu Cloud Store.

Last, but not least, we want to make it a great experience for you personally. We want end users to be able to access their business apps wherever they are, from whatever device they are using, regardless of whether the app is legacy or a new SaaS. We want to bring together the best of the business and the enterprise cloud – and we are doing it. The new Fujitsu Personal Cloud combines it all in user-centric fashion. Users can access any subscription application via HTML5 protocol, independent of platform. The Web desktop also comes with basic productivity and collaboration features so no licenses are necessary, if users do not require a full set of classic office applications. What’s more, our Personal Cloud is not only user-centric; it is secure, reliable and fully flexible for data storage and applications.

We will conduct an internal pilot effective immediately and we expect to see results early in 2013. We will let you know sometime in the first quarter of 2013 when the Fujitsu Personal Cloud will be available.

So what should you do in the meantime?

Get in touch with us! We appreciate your feedback and we want to discuss the Fujitsu Personal Cloud with you.

So stay tuned and let’s talk.

André Kiehne

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Show 5 Comments


  • avatar image
    Martin P.
    November 23, 2012

    Alright, but where are the datas stored? What are you doing to protect the user data? How do you avaid this: Thanks!

  • avatar image
    mike coan
    November 26, 2012

    where is the data stored is not the question. the question is are you people delusional. most hotel in Europe are either charging outragous fees to use the internet or even worse do not have the bandwidth to support cccoud computting. get out of your office and go stay in a few hotels. every price range from an Ibis to a Mercure.

  • avatar image
    Andre Kiehne
    November 27, 2012

    @Martin P. Security and data privacy are very sensible topics, especially when it comes to cloud. Fujitsu puts security and data privacy in the forefront. First of all we secure our DC according to the international standard Tier 3+. We are certified with all known certifications ISO 9001, 20000, 27001 and further certifications for certain governments & industries. In our DC we operate infrastructure for various financial institutions, automotive companies, and other big companies which rely heavily on security, availability, privacy. We offer multiple protection measures such as multipoint security, VPN gateways, etc. For our European customers, our DC is operated in Germany and regulated by German (and EU law) – the strictest in the world. For those who need more, we offer the same DC in six locations around the globe. Let’s take it from another angle: some companies (especially in the smaller midmarket) are still storing their data on a server or storage device somewhere in the office building, without much options for back-up, protection against fire, intrusion, or other crimes. So compared to this, the data is much better stored in our DC.

  • avatar image
    Andre Kiehne
    November 27, 2012

    @mike coan I am quite regularly on the road and I can echo your experiences. However, mobile networks are getting betting and better and the WLAN availability even for cheap is more and more available. E.g. You can work from public WLAN hot-spots at Starbucks, McDonalds or from Lufthansa (just to name a few). Mobile networks, especially with LTE technology are getting more mature. This development will continue and in two years from now I believe that we will no longer talk about internet coverage. It will be a given. Even on long distance flights you can enjoy internet these days. And for the moments where you have no connectivity: offline functionality might solve some issues and if not, being offline is sometimes not so bad – a welcome opportunity to “stop and smell the roses”. Challenge: even if the desktop is not powered from the Cloud… how efficiently can you work from a traditional desktop when the internet is out?

  • avatar image
    Erick Gonzales
    April 21, 2013

    Excellent stuff coming from you guys. Wanna say - dig the Cloud Store. Browsing has opened our eyes to a lot of collaboration and groupware we didn't know existed. There is just so much out there, great to have a place to browse/filter.

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