Last Thursday night was the annual kick-off for IFA trade fair in the German capital, Berlin. Microsoft had invited journalists to its IFA Lounge at the stylish ‘tube station’ bar in the center of Berlin’s vibrant city center. As one of Microsoft’s long-standing partners, Fujitsu was also part of the show and exhibited our latest notebook innovation: the new 10”-convertible tablet LIFEBOOK T580. Internally, some already call it “the cutie.” So its no wonder that there was lots of interest in the ultraportable device that can be used, not only with keyboard or the familiar pen, but also via multitouch, where you can use the touch of four fingers to grab or manipulate dynamic content. But don’t mistake this for a plaything – it’s a real work companion and an ideal mobile workplace with its core i5 processor in the ULV version. But this doesn’t mean you can’t have fun with it, I’d say it’s a must-have for every business lady’s handbag.
At IFA Lounge, our product expert Michael Maridakis was busy explaining and presenting ‘the cutie’ and its convertible advantages. Meanwhile, our Japanese colleague, Martha Hozumi, kept the PR team company, keeping her ears open to journalist preferences and their opinions. Martha will feedback everything she observed directly into our Japan-based development teams, to give them some ideas of how Fujitsu can next impress customers in EMEA. To be honest, she had already let the cat out of the bag, telling me that some new funky mobile device is on the way next spring – but of course, I could not worm any details out of her.
There were lots of interesting new technologies and devices from other vendors too – and it was fun to chat and to see what they are up to. Microsoft itself certainly had a few pieces of exciting news, such as the launch of the Microsoft Kinect, a fun new application for xbox. The Kinect sensor is connected to the xbox and makes a protagonist in the game move exactly in line with the player’s movement in the real world.
After a successful evening, everyone went home at around midnight – to keep a little energy for the start of IFA on Friday morning.