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Keynote: Digital Transformation in Practice

Having the right partner is key in order to make digitalization successful.

That’s why, says Dr. Rolf Werner, Head of Central Europe (Fujitsu), Fujitsu has established:

  • New partnerships with Salesforce, Glovia and other digital players
  • An EMEIA IoT competence center in Augsburg
  • A technology center in Augsburg
  • A large K5 cloud platform based on OpenStack

Cloud is a key digitalization enabler, but it needs to be orchestrated and Fujitsu has the right technologies in place, e.g. public, hybrid or private cloud as well as the digital business platform MetaArc.

Together with Fujitsu, Hamburg’s Port Authority worked on being able to track assets for 1800 workplaces; Airbus, on the other hand, needed to be able to track and trace each of the 2 million parts that make up every plane.

Digitalization also provides exciting opportunities in the field of retail.

With heat maps, it’s possible to see which parts of the stores attract the most customers; cloud analytics analyzes movement profiles in the store and helps to bring customers to other parts of the store. Another possibility is that customers obtain individual pricing, real-time.

Dr. Frank Biendara, Vice Information Management, Messe Frankfurt GmbH, shared some key insights about how the exhibition and conference group benefited from digitalizing their business.

The bad news: none of these initiatives led to a quantum leap forward.
The good news: there are countless innovations taking place, e.g. new website, new authentication service, new online shop, and even better, digital transformation is now part of the daily business mindset. Additionally, Messe Frankfurt is benefiting from Fujitsu’s solutions in the hardware and services space thus helping Messe Frankfurt by providing solutions that remove complexity.

What have been your experiences in your digitalization journey?

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