Fast IT: Value creation through co-innovation in the Digital era

Organisations face a new reality – the prospect of new digital entrants storming markets and markets changing at a previously unseen pace, whilst customer (internal and external) expectations escalate; especially the “digital natives”. The CIO’s role is becoming a delicate balancing act, requiring a 2-speed (“bi-modal”1) approach to survive; retaining and managing the mission critical services that operate the business, but at the same time delivering a level of innovation and responsiveness previously unheard of.


Technology adoption curve – need to cross the chasm

In recent weeks, our colleagues have discussed the new role of the CIO in the digital era. But how can a CIO be most effective in this world of 2-speed, “bi-modal” IT? One of the best ways to describe the challenge faced by CIOs (and suppliers) is to look at the technology adoption model as described in the book “Crossing the Chasm”2. This describes a model with a chasm between the innovators/early adopters and the remainder; modelling the 2-speed IT world today. CIOs and suppliers both need to successfully bridge the chasm to deliver emerging digital services with a focus on agility and speed in addition to traditional IT with a focus on scalability, efficiency, safety and accuracy.

We believe that it is vital to blend the two styles – each needs the other in order to be successful. It is dangerous to label innovative digital technologies as solely focused on user engagement and to view “traditional IT” as just relevant to back office processing. By doing this organisations risk a digital divide, a chasm that endangers end user experience and destroys potential value-add to the business.

Therefore we should embrace Fast-IT as a complementary – yet integral – part of what we do. Below are some of the key principles CIOs should follow to be successful in blending the two modes of innovative and traditional IT:

  • Empower, don’t control the business
  • Develop a culture for “free thinking”
  • Accept, don’t punish failure
  • Diversify teams – experiences, backgrounds, parts of the organisation
  • Develop an ecosystem of innovation partners to fill skill, capability and capacity gaps
  • Embrace Hybrid IT – balance legacy systems, private cloud and new public cloud services


What Fujitsu is doing to address Fast IT


At Fujitsu, we are adopting the principles of Fast-IT described above and have created a new business – Fujitsu Digital – which bridges the chasm in the technology adoption lifecycle. Housed within Fujitsu, this unit is developing its own organisational culture aligned to its business and market, and is adopting new values and behaviours, language, organisational structure and ways of working. To learn more about how Fujitsu can help your organisation bridge the digital disconnect, please visit us at Fujitsu Forum where we will be holding a seminar session (Addressing the Disconnect – Time to Enable Digital Break Out Session 18th November 13:00) and you can book 1-2-1 time with us during the Expert Talks (A11 – Avoiding the Digital Pitfalls). We look forward to seeing you there.


[1] Bi-modal IT definition, Gartner 2015 –

[2] “Crossing the Chasm:  Marketing and Selling High-Tech Products to Mainstream Customers” – Geoffrey A.  Moore, 2014

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